Mobile Phone Ad Online

Canada's Top 5 Companies Social Media Report Telecom

But first, let's define our terms and outline. For readers not techniques, Twitter and Facebook are Web-based applications that have paved the way for the rush of companies looking to successfully commercialize this advertising medium called new fangled social media marketing.

How big is the use of social media as an advertising medium? Analysts predict that by 2013 the United States alone spent $ 23 billion on such advertising-heavy vehicle. On the social media frenzy emerge consultants SEO, the architects of deception campaigns for companies of social media. They are increasingly guide their clients to adopt Facebook and victims Twitter, but not helping them to implement these applications correctly.

Classic victims of snake oil SEO consultants seem to Canada five Mobile giant Bell Canada , Rogers, Virgin Mobility, Telus and Fido. Or business look at the question differently. Others are doing Social Media Marketing, if we need it. "Hire someone to deal with this."

Our tech crew had a field day of the investigation and analysis of Canadian telecommunications pratfalls in adaptation Facebook and Twitter to their awareness of social media. Our long-suffering word nerd tried to put this into English for non-tech crowd. What follows is a summary of our research on five key, mixing speak English with accessible technology. Unlike SEO consultants, we want you to understand what we say.

The conclusions that we share here are more than surprising to us. It is important to understand that these phone companies are those that provide related Network and Internet connections as a platform of social media in Canada. One would think they would be experts in handling the sword social media. Shocking, is hardly the case.

One of the fundamental rules of good title = "Social media"> Social Media practice is to ensure you have the icons on your website that enable readers to jump on your site Facebook and Twitter and other social media applications.

Virgin has a passing year because its site had Twitter, Facebook and YouTube icons on each page. At least Virgin has such an effort represents current and potential customers that the company is in the social media game. The rest of the companies telecommunications have not been a single social media icon on their site, allowing consumers to find their own path to Facebook and Twitter. A Sucker Punch if I ever saw one. From left to find their own way, these demands what consumers find? Almost nothing, but Complaints about telecommunications companies, making them easy targets for the torrent of rabid protests of their service unsatisfactory and bad business practices. My imagination is limited to help me understand this marketing technique around.

Let us see how these telephone companies have treated their Twitter accounts. Rogers and Bell have closed their Twitter accounts as consumers were using this application to speak almost exclusively on how these companies are bad. Obviously, when they had Twitter accounts they have no icon button on their websites, but do not flog a dead horse. Bell never really used the Twitter account, scoring only 341 followers and 25 updates skinny. Rogers has closed one of its Twitter accounts, Rogers Buzz, because society is fundamentally rethink its overall plan for social media. A bad social media, coupled with internal bickering disaster of recent years has resulted in mass layoffs of their technical team. Have a look at the number Job of Rogers for positions online social media. The latter two have Twitter accounts, but again, no icons on their web sites to direct readers to this request. And they continue to use their Twitter accounts to send tweets purely promotional, numbness of their public targets with repetitive messages.

Next, we examined the Facebook accounts. Virgin, Telus and Fido have Facebook accounts okay. These three are promoting awareness of social issues, not just pummeling audiences with messages about their products and services. use by Bell and Rogers is a disaster Facebook PR. Exponential wall posts and sites are harder to vehicles consumers angry about the service from Bell and Rogers and false promises. No person extolling the virtues of these two giants.

Apart from faulty Facebook and Twitter application, we found other shortcomings perplexed in social media basic good practices. "Search Engine Optimization" In any exercise of social media, the game becomes the search of love your content and send it to the status of the first page. To do this, the website of the company must be registered with search engines. Again, the social marketing 101. We found that Bell Canada had done the job properly technical. So why is this a problem? According to Internet World Stats, 84 percent of Canadians use the Internet (Internet use per capita the highest in the world). These users perform more than 85 million searches per day. If your website is not registered with search engines, these researchers consumer will not easily find your site.

Here is another blunder. The whole idea of social media is to share content on your interests and those of others. All these companies failed to do so on their websites. Not one of these sites included the RSS buttons on their websites fantasy. Including an RSS button is Social Media 101. Even my grandmother has one on his blog. In addition, none of them had action buttons, which starve and isolate the website users, which, in an instinctive way, are pleased to forward your information and content of the stratosphere of social media. Instead of helping to build more fans for the content of these businesses, users find an impasse on these sites.

The other bases you implement in part of a social media strategy include an external blog. None of them had one.

They did not use sites news broadcast. Digg, Mixx, Reddit, Newsvine are all free, but have no resources of the Big Five. Social media tracking benefits are also unheeded by the telephone companies. Bell had a few bookmarks in Yahoo about 1,300 links to bad news about Bell customers.

The truly amazing aspect of all this is that they wanted to enter the game of social marketing. Much of the paraphernalia social marketing there. Obviously they have spent millions on research reports, studies, consultants and staff, who have mostly failed.

For readers interested in delving deeper into this quagmire of blunders and mismanagement of social media, I invites you to take a look at the statistics and analysis, we have provided to back up our findings and are available in this article.

In future articles, we'll take our goal of social media blunders the newspapers, the government, banks, retailers, restaurants, advertising agencies and SEO consultants.

About the Author

I assume that if you have a web site you have arrived at this article for some social media yoga or meditation.

Virgin Mobile Canada – “Fearless” (15 sec. #2)