Sms Mobile Advertising Network
How is it legal to use the word "unlimited" for Internet or SMS when it is not unlimited?
For example, Talk says "Unlimited Mobile Internet Mobile 30p a day," but it really is 30p for the first 25Mb and then an astonishing £ 1.-/MB. Similarly, "Unlimited" text messages are not unlimited. Other networks say similar things. Is not that false advertising? Thank you Liam, I am aware of that, but it does not answer the question: How is it legal to say that when it is not unlimited?
When you sign up for "unlimited", you are registering for the fair use policy. " For example – the standard Fair Use Policy also means reached your limit, if you have unlimited calls and texts, it would mean that you too would send 100 texts and 100 minutes to spend on the phone every day 30 days for a month. 3000 is the limit a street for most mobile phone companies offering phone deals. If you exceed this then you can not be charged, but if you regularly go on it by say 1000 .. 2000 .. 3000 + texts or other ridiculous amounts then you can be charged and more. Fair Usage Policy can be viewed on the site – http://www.t-mobile.co.uk/services/uk/fairuse/ Edit: this is a loophole in the law that most likely will never be closed. Because insofar as the telephone companies are concerned, can mean unlimited what they want is saying too much, if any regulation 100, 1000 or 10,000. Insofar as they are concerned you should read the fine print "too see if they are part of the usage policy fair, then it is not their fault.
TDI MAD- Advertising, Mobile Advertising, Internet Advertising
