Mobile Marketing Tips
Mobile Marketing in the U.S. is catching up in Europe and Asia
Mobile marketing is marketing directly to consumers through mail SMS, based on the growing number of owners and mobile phone users. Mobile (or text) on the market is expected to be the next major phenomenon of global technology, and to a certain extent it is already used across Europe and Asia by Businesses of all sizes to deliver targeted marketing messages on a large scale.
marketing consultants and providers of mobile services have already access to managers to deal with marketing via SMS, but the U.S. market is behind much of the rest of the world SMS mobile marketing.
The United States is surprisingly far behind when it comes to using available mobile technologies. Although the Internet is very well the affairs of the United States in mobile communications in the U.S. seems to lag far behind the rest of the world. There are 36 countries around the world with more than 100% of per capita use of mobile phones, including many poor and indebted countries differently. The United States, for any reason, is not one of those countries.
Forecasts predict that the U.S. will reach the 100% by 2013, putting it behind many other countries well beyond this level of market penetration. When we look at the statistics, the U.S. is currently sitting at 86% utilization per capita, compared to 106% Taiwan, the United Kingdom 120% Italy 140% and 150% in Hong Kong and Estonia (which means there are more telephones mobile than people). This also means that there is still some way to go before the United States is "in" as deep as many of its counterparts Europe and Asia. However, this may mean that mobile marketing in the United States has an even longer lifetime at maximum responsiveness while technology penetration levels achieved in other nations.
There are still gaps to exploit mobile technologies in the United States. This does not mean not just SMS marketing effectiveness is reduced, it might rather give him a level of exclusivity that makes it even more effective. As mentioned above, there are signs that the gap in mobile penetration between the overall United States and Asia is closing. For advertisers this means that the business of mobile marketing is still in its infancy, but looks like it is here to stay. For those seeking to board the rewards for being an early adopter may be even more valuable.
With mobile marketing, owners businesses worldwide are realizing the benefits of this type of promotion on their bottom line. The business of mobile marketing is expected to continue to grow at a rapid pace in coming years. U.S. consumers are still not fully exposed to marketing via SMS, and as such are still very receptive to the message sent by this means.
Indeed, over the marketing of broadcast and print results are staggering. As such, it is a matter of time before mobile marketing activity in the United States catches up with the more established mobile areas of marketing activity in Europe and Asia, which will allow advertisers to a world of new marketing opportunities.
About the Author
WarrenMiller
- Lead Marketing
Consultant – Lazer Promotions
Lazer Promotions
is a full-service marketing agency that specializes in email and mobile marketing solutions, as well as various ‘total solution’ website design and promotion packages. They also just launched the Lazer Alliance membership club. This club is designed to help business owners to get ahead online, featuring various marketing solutions, one-on-one Internet marketing consulting as well as networking opportunities with other business owners.
Mobile marketing tips
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