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Mobile Marketing with SMS

The prospect of launching your first mobile marketing campaign can be downright scary. Mobile is a new platform, with new conventions, new language and new metrics. Maybe you've read a white paper in the past. It's probably dozens pages long and full of jargon. He discussed mobile marketing campaigns that paradigm has promised transfer of results. The only problem with the paper that campaigns were speaking of was extremely complex, and they seemed to rely on technology that has not really happened. In addition, they were expensive, and they need you put your business in the hands of an expensive marketing firm.

We understand where you just. And that is why we developed this guide Ez For mobile marketing with text messaging. What makes this paper different?

• Simplicity: Mobile Marketing includes a number of exciting different methods, video mobile location-based advertising. The problem with these methods is twofold: they are unproven and require that consumers have sophisticated devices, and they are incredibly complicated for businesses to implement. Therefore we like to focus on SMS. Text messaging circumvents these obstacles. Almost all phones Mobile supports text messaging, and 600 billion text messages sent every year in the United States, most consumers are familiar with technology.
• Do-It-Yourself: Mobile Marketing need not be difficult. This guide will show you how you can start quickly with a Do-It-Yourself (DIY) solution that will not sacrifice the power and effectiveness of a costly campaign-term agency.
• Cost: In an economic good or bad, you always want to keep a close eye on return on investment (ROI) of your marketing campaigns. DIY mobile marketing text messaging addresses this in two ways. First, text messaging is cheap. Price per message is as low as a few cents each. And second, you can use a powerful software package yourself mobile marketing to closely monitor costs and response rates in real time.

Ready to learn how easy it is to launch your first mobile marketing campaign?

About Ez Texting:

Since 2006, Ez Texting has led the industry in mobile marketing by providing a simple and affordable text messaging platform for businesses small and medium enterprises. We proud to offer the only turnkey solution to U.S. online allowing customers from all sectors – education, hospitality, religion, politics, non-profit, technology and more – to develop and implement a text messaging campaign in minutes.

Owner of a fast food franchise and need to send instant coupons to hungry customers? The organization of a soccer league a week for your children and want a quick way to communicate with other parents? Looking for a way to capture incoming leads for your sales team? Look no further.

With our powerful platform, customers can configure SMS alerts, voting, contests, polls and more. Get your membership instantly right to your inbox Ez Texting with our true 2-way messaging capabilities. And the code is easy to remember shared short 313131, establishment of keywords is a snap. We also offer advanced API and dedicated short code options.

Ez Texting currently supports messaging United States and Canada for a growing client base of over 40,000 users.

A Note from Shane Neman, Director General Ez Texting, Inc.

A few years ago, the term "mobile marketing" was a concept too esoteric technique for companies to grasp, let alone attempt to implement internally. Ez Texting offers a web-based text messaging platform for mobile business. Here's how it works: You connect to Ez Texting online, type a message, then it is sent to your target audience (clients, members of the organization, employees, etc.). For marketers, customers on the receiving end may choose not to take account of the note or respond to promotion.

When a team of local sales of Jostens, the yearbook and class ring company, recently used Ez Texting to remind students in Puyallup, Washington, on the due dates of payment, the number of people who paid for the products of the company obtaining Diploma in advance have increased by almost 40%. Given this rate of success of this team Jostens abandoned its direct mail campaign, save approximately $ 1,000 in postage.

We love helping people achieve that "Aha!" time. So many clients come to us with ideas they can not conceive. It is gratifying to present them with techniques that can help turn their ideas into concrete results.

We also like to educate customers on the mobile market is exactly how they can use it and show them what kind of results they can expect. It a great feat for a small team of people, but we managed to help over 40,000 customers and continue to do every day.

– Shane Neman
CEO, Ez Texting, Inc.

What is Mobile Marketing & Why is it different?

Mobile Marketing is simply the practice of extending your marketing efforts to mobile devices. Today, "mobile devices" is defined primarily mobile phones, including smartphones such as BlackBerry and Apple's iPhone. In the future we will probably see full-fledged laptops, with persistent connections to the Internet. These devices offer a marketing platform rich media. However, these services are not yet here on a significant scale. For example, less than a quarter of Americans have never surfed the mobile Web and that is the fundamental riddle that arises in your business if you consider the advisability of launching your first mobile marketing campaign. You have heard that mobile marketing is the future advertising, but just not yet.

Only this is not the case.

Contrary to what you may have heard, mobile marketing is here, and warned companies, Fortune 500 companies to small businesses, are already running successful mobile campaigns. SMS Text Messaging is the key to this puzzle.
Almost every phone in the U.S. States supports text messaging. More than half of all

The Americans have sent or received a text message. The mobile subscriber sends an average of nearly 200 text messages each month. When you look closer to the prized 18 – 29 demographic, the adoption rate is even higher, edging toward saturation at 85%. Among people 30 to 49 years, the adoption rate is 65% and climbing

So Americans are clearly SMS. But what do they think to be Marketed through a text message? In a recent Direct Marketing Association survey, 70% of the sample revealed that they had responded to a text message marketing. To put this in perspective, the DMA says that only 30% of those surveyed responded to an e-mail marketing.

Why are consumers so eager to respond to text messages for marketing? The answer reveals the value of text messaging offers both you and your customers:

• It's Interactive – Marketing in the 21st century is to have a conversation with your customers, rather than shouting at them. A world saturated with intrusive ads as spam, pop-ups, advertisements and consumers overflowed. Increasingly, they won the broadcasting messages to a wide audience, whether using digital video recorders to skip past commercials, or simply ignoring banner ads on their favorite website.
• It's Personal – Your customers expect to talk to them, and Text messaging allows you to reach them individually, whenever, wherever, in the palm of their hands. This range is of interest to you marketing. There is also value to your customers. With a few strokes of their thumbs they can reply to any message you've sent. With e text, you can build relationships with your customers.
• It is immediate – Text Messaging, like Twitter, and instant messaging, is incredibly fast. With text messaging, you can contact your customers as soon as they are now accustomed to living. You can also move quickly. Say you are a store of winter clothes and you see today is a snowstorm on his way. In less than five minutes, you can send a text message to your clients including a special offer on hats and gloves.
• It Trackable – When send text messages to your customers that you can see, in real time, which has responded to your message.
• This is new – While thousands of small and large companies are already marketing to their customers via text message, the medium is still in its infancy. If you act now, you let your customers know you're a progressive company. Your marketing efforts will break through the clutter traditional.

What Is the value proposition?

Mobile Marketing is available in different flavors. For the vast majority of companies, we think that text messaging is the best way to reach your consumers. To give you a quick overview of your options below, we guide you through the forms of mobile marketing other than text messaging that are available, explaining their advantages and disadvantages.

• Advertising on Mobile Web – Many sites Leading today offer suitable sites for mobile phones via WAP, and specially designed for iPhone and Blackberry sites. The problem is less than a quarter of Americans use the mobile Web. This severely limits the scope of your mobile advertising campaign. In addition, when you design a banner ad for the mobile Web, you must make sure it appears correctly on thousands of different devices, made by more than one dozen different manufacturers.

  If your company decides to build its own WAP site, you can easily integrate it into your text messaging campaigns.

• Bluetooth / Infrared – In recent years a number of brands have deployed Bluetooth and infrared campaigns marketing. In a typical scenario, a commercial street will offer consumers the opportunity to receive marketing content to the wireless hotspot. We Having such initiatives Discovery Channel and Pepsi with New York City bus shelters. These campaigns, while the innovative technology, are rare.
• Rentals Based Advertising – Many mobile phones are equipped with receivers position in the global system. In a typical scenario, a store can send a special offer to a consumer when they are in the neighborhood. This technology is increasingly popular abroad, but it is quite its debut in the United States.
• Multimedia Message Service (MMS) – Most multimedia mobile phones support messages, which can contain text, sound, pictures and even videos. The iPhone, in particular does not support MMS. The disadvantage of Marketing MMS is that to receive such messages can be costly for consumers. In addition, the different networks and different devices in accordance different standards, hindering simple, the ubiquitous. The success of MMS campaigns are generally run "on deck" this which means they are limited to one carrier. Although implementation of an "on deck" campaign lets you harness the power MMS in accordance with the particular technology support, you're limited to that carrier's customers
• Mobile Search – Marketers familiar with cost per click (CPC) advertising programs such as Google AdWords, may know that these programs are now available on the Web Mobile. Extend your search campaign CPC on the mobile Web presents many challenges. First, the mobile search suffers the same "scope" disadvantages that mobile advertising. In addition, the major cellular carriers hope to keep research at home, rather than give their users a mobile search engine, and when consumers want on their mobile device of their intentions are very different than when they are sitting at their desks.
• Mobile Gaming – Consumers have begun to adopt games on their mobile phones. Some companies have begun to to advertise in games available for free. The mobile game is certainly popular, but it does not scale. In addition, your company can have difficulty finding suitable placements.

As you can see, all these formats marketing have serious drawbacks. We would not surprised to see them become more viable in the future. For now, none of them offer the scope, simplicity and low cost of text messaging.

Now let's take a look at mobile marketing with text messaging:

• You can Do-It-Yourself – Small and medium enterprises that lack the resources or desire to work with a marketing agency is launching a campaign text messaging in-house using a simple software based on Web / SMS service as Ez. All you need is a web browser and a credit card to obtain started.
• Text messaging is cheap – the cost of text messaging is important for you and your customers. Sending a text messaging mass campaign is inexpensive (as low as a nickel price per message). Receiving text messages comes at a very low price as well: most packages mobile include at least a few hundred messages per month, and additional messages cost only pennies to receive. Heavy texters – most of which are concentrated in the 18-35 age group – are likely to have unlimited message plans.
• High penetration rate – Half of all Americans already send text messages, and even those with no text are almost certain to have a phone that supports text messaging. Over 250 million Americans own a mobile phone, and almost all of them are ready to receive your message. No other type of mobile marketing can reach match text messaging.
• Start the conversation with text messaging – Other types of mobile marketing will become more important in the future. If you start text messaging with your customers now, you have the relationship (and data) in place to achieve new ways in the future.

How to start your marketing campaign message Text in 9 steps

As this is the Ez Mobile Marketing Guide with text messaging as we hate to complicate things, but we need to help you understand an important difference between the two types of common text message marketing campaigns. Do not worry – the difference is simple, but as you will see, what you will begin to depend on the type of campaign that you are considering.

There are two types of campaigns SMS: pull and push. In a pressure campaign, your company starts with a database of selected numbers phone. Traction is a campaign designed to build a database of telephone numbers for future use.

• Choose firm – Can you handle the volume, they argue all air carriers, they offer an easy to use, and offer advanced features you can use on the road?
• Target customers / members You want to reach – The power of marketing with text messages, it it allows you to reach the customers you want to achieve. They figure that you have before you design your campaign. (If you lead a campaign to push, you have phone numbers of these customers. If you are launching a campaign to shoot, you will design the campaign to better reach your target audience)
• Setup a means to obtain data – There are three ways to raise numbers phone. You can direct your customers to opt-in by sending a message with your keyword to a short code, you can collect the telephone numbers the client using a web widget, or, if you lead a campaign of pressure, you can easily import previously collected telephone numbers in your database of the campaign.
• Choose a tag – A keyword is a word (which may include numbers) that customers send a text message, to join your list. An example would be: "text keywords for ShortCode join our list for text messaging. When you select a mobile marketing company to work with, as Ez Texting, they allow you to use their common short code. If Ez Texting of the Code is 313131 Please use this option! EZ text to the number 313131 and see what happens.
• Choose a good call to action (CTA) – Want to offer your customers the value in return for joining your database. A guy could go ATC: Text keywords for ShortCode join our email list to receive text and 10 per cent off your next purchase at the store.
• Design Your marketing efforts – your mobile marketing campaign is autonomous, or it can complement your existing marketing campaigns.
• Keep It Simple! – When you send a mass message, keep it simple. You have 160 characters. Use them wisely. And always send a test message for you!
• Let your customers always Opt-Out – When you first text of your customers you need to let them know how to Opt-Out of receiving text messages to come. This is usually accomplished by STOP responding to one of your messages.
• Track your results – When you run a campaign as you gather lots of data – Response rate, time of day, and other data points. Use these data to design your next campaign and get more return on investment!

The Value Do-It-Yourself (DIY) Mobile Marketing

As we have already shown, the mobile marketing with text messaging is easy. There are other advantages, beyond the ease of use, text messaging DIY:

• Ease of Use – A Mobile marketing package as Ez Texting is easy to use. It is web based, which means that there is no software to install. You can check your campaigns and launching new from any computer with an Internet connection or even login directly from your own cell phone.
• Cost Effective – Our current economic climate is extremely difficult. It is a good chance that your customers are spending less. Meanwhile, your competitors are cutting prices, hoping to make all the money they can. When you start looking for places to cut corners, your marketing budget often winds up in the crosshairs. A mobile marketing campaign DIY lets you keep talking to your customers without the cost initial ad buys traditional. You can not afford to stop advertising mail, and text allows you to avoid expensive untargeted campaigns in favor of cheap, targeted campaigns. Ez Texting many customers tell us they were able to reduce other, methods of advertising more expensive once they have built a powerful database of opt-in customers.
• Control – All world needs a hand from time then, and a marketing company as the first mobile Ez Texting is always there to help you get started and answer your questions. What you do not need is an expensive to do things you can do yourself, by their terms, instead of your choice. Software EZ Texting allows you to create and send messages on your own. More importantly, you can control every dollar you spend.
• Data – When you run your own mobile marketing campaign that you control your data. Names, phone numbers, response rates – all the data you collect, it is all yours. Do not rely on an agency to provide data on request.
• Campaigns that are yours Single – Instead of allowing an agency to reuse a cookie-cutter campaign with a DIY solution you (or your marketing team) campaigns design that matches what your company does and what it represents.

Text Message Marketing This goes beyond simple messages

SMS is the most popular and effective mobile marketing because it does exactly what it is supposed to do. You can make large ROI do nothing more than occasionally send text messages to your clients advice, reminders and offers. But, as you'll see it all the more you can do. It is important for you and your customers, all these methods convincingly keep things simple.

• Mobile couponing – Invite your customers to text in your keyword to receive coupons now they can display in your store for a cheap price. In many investigations, consumers say they are particularly open to messages that provide value.
• Contest – commonly called "Text-2-Win" contest offers mobile consumers can text in to win prizes. Send SMS EZ software includes a built-in feature competition, allowing you to randomly select the winners or offer price x first number of entries. Any person that texts the competition will be added to your database of phone numbers
• Voting and Quiz – Interact with customers often produces the most effective marketing campaigns. Not only the voices and quizzes allow customers to put in their two cents on a topic, but you gather valuable data demographic target your customers' likes, dislikes and personality tendencies.

Tips & Tricks To turbo charge your mobile marketing campaign

Marketing Do-It-Yourself mobile software Ez Texting is simple. This does not mean that our software is not very powerful. After spending a few minutes to send messages to experiment, you will ready to try some of our advanced features:

• Message Transfer – The messages that your customers can send be sent to your e-mail or directly on your mobile phone. Radio stations use this feature to relay requests for DJs song. Churches set up the transfer of a cell phone for anonymous prayer requests during church services.
• Send Message from your phone – When you can not get to a computer with an Internet connection, you can still send messages to your database customers. It's perfect for-the-go customers and merchants. Busy working the floor at a convention or trade show? Send Message timely to your customers on your mobile phone.
• Scheduling message-If you know you want to send a message to a certain point in the future, just type in the system, calendar, and then when the time comes the message will be sent automatically.
• Web Widget – A widget fully customizable record allows customers to join your database of text messaging from any web site, e-mail blast, MySpace or Facebook page. This security is enabled widget only supports single active cell phone numbers. Simply copy and paste the widget and you're done!
• Sends random – Running a special offer? Just wanted to hit some of your customers? With a random sample send SMS messages sent EZ to x number of random numbers in your database data.
• Application Programming Interface (API)-In general API for advanced users only. If you do not know what an API is, it's probably best to move to the next page. Ez Texting With your account, you can use our APIs to integrate the sending and receiving text messages with your own website or application. This is useful for companies with existing platforms, such as Offices of physicians who want to add a SMS notification of their CRM tool.

Look Who's Texting

As mentioned in the introduction to this guide, mobile marketing with text messaging is already there. Businesses large and small are running campaigns that time. Last year, Superstop USA, a service station in St. Paul, MN, has launched one of our favorite Ez Texting powered mobile marketing campaigns:

Superstop USA – When gas prices are expected to mount, owner Tony Superstop USA Donatella knows in advance. He estimated that his clients, he would point to fill their tanks at his post if they have been alerted in advance to higher prices. What Mr. Donatella needed was a way to quickly access this information with its customers.

Superstop United States have found a solution with a program Ez Texting powered gas called Alerts. To attract new subscribers, the station deployed Point of Sale (POS) displays featuring their CTA, from signs in store registers posters outdoor advertising to customers at the pump instruction text "GAS" to 25827.

Super Stop amassed more than 70 subscribers in less two weeks. They reported a response rate above 20% for each text message blast. The program is still very much a year later.

The three campaigns have been some of the biggest successes of 2008 and the efforts of mobile marketing:

American Idol – A few years ago, the producers of American Idol and AT & T have teamed up to allow viewers Idol to vote on their favorite candidate by SMS. In 2008, fans have voted in record numbers, sending 78 million text messages. In 2008, AT & T expanded their efforts Idol to include reminders to vote, trivia, contest TXT-n-Win promising cash winner $ 50,000 and a trip for two to the final Idol series in Los Angeles, and ringtones and candidate video clips of the best moments of outrageous auditions. "

Barack Obama's 2008 Election Campaign – Political historians will look at the historic campaign of Barack Obama decades to come. One thing that everyone agrees on already – Obama's New Media team leverage the Web, social networks and text messaging in ways unprecedented communication with supporters, recruit donors and to improve get out the vote-(GoTV) efforts. Known Obama's campaign said the vice-president of their choice of Joe Biden has chosen to subscribers via SMS. The message went out to 2.9 million phones mobile. Telephone numbers entered in the database of the campaign.

Finally, when election day came, the supporters of messages received text to remind them to vote. This was much more than a clever way to end a campaign of this text messaging exploited so successfully – Research has shown that SMS is more effective than all other methods that former GoTV door to door canvassing. Solicitation may be more effective transform voice, text messaging, but it costs nearly 20x more per vote recruited.

The American Red Cross – The American Red Cross has raised $ 190,000 dollars in 2008 with its text 2HELP program. The program is active in major disasters. According to the Wireless Foundation, " subscribers of mobile operators participant can send a text message to "2HELP" (24357) containing the word "give." A donation of 5 $ Tax deductible will be made to the American Red Cross for disaster relief efforts. Donations will appear on customer bills every month or be debited from a prepaid account. "

In 2008, the campaign was announced 2HELP text in different communication channels, and received its biggest boost when the two presidential candidates have called on their voters to action. During the Republican National Convention, Mike Duncan, chairman of the RNC, convention officials asked to take their mobile phones and text a donation. The Obama campaign took advantage of their text campaign messages through the Red Cross, sending their database of all subscribers a text message asking them to give 24537 (2HELP).

About the Author

Since 2006, Ez Texting has led the mobile marketing industry in providing a simple, affordable text messaging platform for small to medium-sized businesses. We proudly offer the only US-based turnkey online solution that allows clients from all industries – education, hospitality, religion, politics, non-profits, technology and more – to develop and execute a text messaging campaign within minutes.

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