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Unilever and Grupo Bimbo Commit to be among the first to use technology MyScreen Mexico

MEXICO CITY, MEXICO and TORONTO, ONTARIO and MIAMI, FLORIDA – (Marketwire – December 16, 2009) –

Attention assignment editors, journalists telephony mobile technology journalists, reporters marketing and advertising, and investment, financial and business journalists.

MyScreen Mobile Inc. (MyScreen) (PINK SHEETS: Mysl) (FRANKFURT: FVI) announced today Grupo Bimbo and Unilever have both agreed to provide advertisements to millions mobile customers in Mexico and Latin America through MyScreen first of its kind interactive mobile advertising solution. single patent MyScreen pending technology platform offers full-screen advertisements for mobile subscribers opt-in and offer them rewards such as free services, special offers and discounts.

"As a global household products, personal care and food leading Unilever feels a great responsibility for the millions of consumers whose lives we touch every day, "said Enrique Tron, Communications Director for Unilever channels Mexico. "We believe that MyScreen rich media, platform delivery in full screen, we provide a powerful new way to communicate and interact directly with our consumers. We are pleased to be one of the first companies to work with MyScreen Mobile advertising tool. "

Jose Manuel Gonzalez, Bimbo vice president of marketing, said: "The Bimbo brand has been the favorite of young and old generation after generation. He had a long history in Mexico and can now be enjoyed in Mexico, the United States, China, and twelve other Latin American countries. Still dynamic and innovative, through its various product lines, he captured the palates of millions. Finding new ways to communicate and collaborate with our customers is important to us. MyScreen suits perfectly to these priorities in Mexico and Latin America. "

Maurizio Angelone, Chief Author MyScreen, added: "MyScreen is proud to partner with Unilever and Grupo Bimbo, which will be among the first to advertise with us. We welcome The answer to the Mexican consumer demand "for better access and closer interaction with their favorite brands. These companies are among the many Companies recognize the value of the new advertising channel that MyScreen is the creation, and we are very pleased with the reception we are extremely positive receipt of advertisers and consumers worldwide. "

"With the unique business model MyScreen, each advertising dollar is shared between MyScreen, network operators, end customers and advertising agencies, "Angelone said." In this way, all partners are encouraged to participate and contribute to the growth of mobile advertising channel. "

Angelone said the MyScreen technology differs from other mobile advertising vehicles that are currently available that the ads are MyScreen:

• Full-screen, highly visual charts that convey brand advertisers
• Delivered in a non-shared environment that offers advertising exclusivity of the brand. MyScreen ads delivered at the end of each call, creating much better visibility than SMS text and banner ads. The banners will are visible to consumers when they go online.
• Designed to enable consumers to respond directly to property listings with MyScreen "Value ad shortcut keys" feature. MyScreen ads generated click-through rate (CTR), which exceeded 20 percent. MyScreen greatly surpasses Internet CTR, which are widely known on average less than 1 percent. According to recent industry data, the average CTR is only 0.1 percent.
• Individually targeted to match each subscriber self-created demographic and psychographic profiles, making them highly relevant ads for their own interests and lifestyles
• Incentive-based, with subscribers earn reward points for every ad they view on their phones. Points are exchanged as a free telecommunications services and bonuses. Exclusive made-for-MyScreen "offers, as products free trial or special promotional fares are provided by participating advertisers.

In addition, the mobile advertising solution MyScreen is designed to integrate seamlessly, without disrupting user behavior regular call. Subscribers choose the type of content and the ads they receive in categories such as sports, entertainment, lifestyle and health. The advertisers may use single MyScreen "Hot keys ad value" for the brand awareness, launch products and services, promote special offers, driving traffic to retailers sales to improve customer loyalty and drive. MyScreen currently has a potential of 182 million subscribers Mobile contract worldwide and expects that number to nearly 500 million over the next 12 months.

A About Unilever
Unilever's mission is to add vitality to life. We meet the everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get the most out of life. Unilever is a global leader in consumer products, with a strong presence in over 100 countries worldwide. Its portfolio includes some of the world's most famous and favorite brands consumers, including 12 brands with a market value of over one billion euros and global leadership in many categories. For more information About Unilever, please visit www.unilever.com.

About Grupo Bimbo
Grupo Bimbo (GB) is a leading Mexican bakery company with global reach due to its production and sales volumes. He has 99 strategically located factories in 18 countries in the Americas, Europe and Asia. Its product lines include: loaf of bread, buns, cookies, pastries, packaged goods, tortillas, salty snacks and confectionery products, among others. UK produces nearly 5,000 products and has a global distribution network as extensive, with over 39,000 lines and more than 102,000 employees. Grupo Bimbo strictly adheres to the WHO Global Strategy on Diet, Physical Activity and health. In 2002, Grupo Bimbo has founded the civil Reforestamos Mexico, CA, whose mission is to preserve and recover the green areas of Mexico by promoting a sustainable environmental culture and the participation of all social sectors. Since 1980, Grupo Bimbo shares are traded on the stock market Mexico (BMV) under the ticker code bimbo.

About MyScreen
MyScreen (PINK SHEETS: Mysl) (FRANKFURT: FVI) announces first of its kind mobile-technology platform that gives advertisers a new channel for reaching consumers. Its unique patent-pending full screen Incentive-based ads directly to mobile phones subscribers opt-in. Subscribers visual target advertisements based on their demographic profiles and psychographic and provide rewards such as free services, special offers and discounts. As innovative mobile MyScreen has forged advertisers and relations between operators and functions as an advocate for the industry. Thanks to its mobile marketing consultancy, MyScreen Agency, the They work with traditional advertising agencies and brand advertisers to optimize their mobile advertising programs. For more information, www.MyScreen.com visit.

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