Mobile Advertising Revenue Share
Second Annual Mobile VAS Summit 2010
Date: September 3, 2010
Location: Shangri-La Hotel, New, The Delhi India
Not since the cellular world came into existence, it has been the continuous innovation in cellular services. The industry Indian telecom is one of the fastest growing telecom market and second largest in the world. With over 621 million subscribers, the teledensity in India has increased by 52.74 percent in the first quarter of this year that the country has added 20.3 million subscribers in a single month, showing no sign of the impact of global economic slowdown.
Today, mobile phones have exceeded their primary role of voice communications and have graduated to become an essential device for mobile entertainment. We are a time when users buy mobile phones not only be in contact with people, but use it to express their thoughts, for social networks, to see their interests, upload photos, download pictures, games, read news, surf the Internet, listen to music, chat instantly with friends and families, and even check their bank balances. Thank you value added services that are new and innovative was offered on an ongoing basis.
Indian telecommunications industry offers the lowest rates in the world. Given the declining ARPU due to tumbling prices votes and increasing competition between operators, it is imperative to focus on other revenue streams. This is where there is a perceived need capitalize on the value Added services market. So, with margins of traditional telecommunications declines, it is obvious that VAS is the changer of play Indian telcos have done and projection for their VAS platforms and running.
India Mobile VAS market is estimated 3 billion dollars with revenues driven by mobile VAS entertainment theme, including mobile music, games, pictures, TV and video, which represents 29 per cent. Mobile messaging and mobile Internet accounts for 49 percent and 21 percent respectively, and 1 percent of income is generated from value-added services. Looking at the statistics, the mobile VAS industry is certainly projected to grow and contribute to income more important for operators. Currently, approximately 9-12% of revenues come from a telecommunications VAS. It is expected that this will go up 20-25% in the next three years.
VAS is increasingly a growth area that allows the operator to maximize revenue and grow their ARPU. It is estimated that the VAS market in India, including messaging, mobile internet, social networks and mobile payments, amounted to Rs 16.650 crore in 2009. It is expected to cross Rs 21,940 crore this year. Blank or spoiled by choice and options, mobile subscribers are in many respects begin to choose their operators on the basis of Value Added Services (VAS) they offer. The increased importance of VAS has also made developers Content burn the midnight oil to find new concepts and better quality and services. For providers of VAS, 3G will open up sources of income not only by the richest content, but also through advertising. As traffic increases, the share of advertising revenues will change dramatically in the long term. Among the more than 550 million handsets in use in India, around 20% are already 3G compatible, ensuring a market for high-speed services.
So, in short, one can conclude that the mobile VAS industry in India is a large number of structural changes and reforms is expected to grow and contribute more revenue for the telecommunications industry in the years to come. Get ready!
This event will bring together representatives of the major wireless operators, handset manufacturers, content developers, music companies and film artists cartoon, game makers, sports, mobile imagery, WAP, wallpapers, logos, SMS based contests and streaming audio & video.
It is with great pleasure that we invite you all to the "second annual Mobile VAS -2010" and I wish you the best.
For the conference agenda please visit:
http://www.visionshopsters.com/product/7057/2nd-Annual-Mobile-VAS-Summit-2010.html
Key Speakers
* Praveen Singhal, Head & CTO, Airtel
Uttam Kumar *, Manager – Innovation Technology news Aircel
Ranjan Banerjee *, Head – Strategy and Business Development, Tata Teleservices
* Sachin Gupta, Corporate Marketing – Messaging & USSD (GSM-VAS), Tata Docomo
* Parag Modi, DGM – Corporate Marketing, Idea Cellular
* Sajal Gupta, Vice President, Aricent
* RN Prabhakar, former Member, Telecom Regulatory Authority of India (TRAI)
* Anand Dalal, Vice-President, Regulatory Affairs, Tata Teleservices
* Sridhar T. Pai, CEO, Telecom Tones
* Amit Dev, Co-Founder & Jt. Director General, TV ThreeG
* Harsha de Silva, Chief Economist – Director Project Manager, LIRNEasia (Sri Lanka)
Bharat Bhatia * (BB), Regional Director, Asia, Motorola GGA
* Satya N. Gupta, chief counsel of the regulation, Region of SAARC, BT Global Services
* Anil Prakash, Secretary General, Foundation of ITU-APT of India, Secretary General IPTV India Forum
The main themes discussed at this seminar:
* What are the main applications and content that Indian users are willing to pay for?
* Emphasizing the growth of mobile subscribers and ARPU trends in India
* Forecast revenue growth of mobile VAS and mobile applications in India
* An examination of innovative VAS services that are attractive to Indian customers
* Seizing the opportunity 3G: regulation, network deployment, business models
* What is the size of the content market and mobile entertainment services in India?
* Global marketing strategies to entice the user to use data services.
* What are the opportunities for mobile content providers and mobile applications in India?
* How do consumers learn of new services mobile content and applications?
* Analysis of models for generating revenue in the mobile Internet, advertising, games, LBS, entertainment and Banking
* Strategies on enhancing the penetration of mobile VAS usage in small towns and rural areas.
* Positioning in light of new market entries
* Mobile VAS as a device for improving the customer base and loyalty the mark.
* An analysis of global trends of VAS and lessons for India.
* What is the role of mobile operators in the delivery of mobile content?
* The expectations of mobile phone manufacturers to introduce innovative service offerings VAS.
* Role regulators and their impact in this region.
Who Should Attend:
* CEO, CIO, CTO
* Head of Content
* VP / Head of Business Development
* Director of Technology
* Head of Project Management
* Director of Strategy Business
* Head of Network Strategy
* VP / Head of product development for applications /
* VP of Sales & Marketing
* Research & Development
* VP / Director of Strategy Portal
* User Interface Development
* Application Development VP
Target – Industry:
* Service providers, Telecom
* Cellular service providers – GSM and CDMA
* VAS technology platform & Societies
* Content aggregators
* Owners Content
* Next Generation Mobile Content Solution Providers
* Telecom Regulators & Associations
* Handset manufacturers – GSM and CDMA
* Suppliers portal
EVA * Consulting and research organizations
VC *
* Service providers Multimedia
Developers Software *
System integrators *
Security providers *
* Entertainment and Electronic Media
* Applications Mobile and Internet solution developers
* Manufacturers of smart cards
* DoT, DIT, departments and statutory
* Organizations Service
Why should you attend:
2nd Annual Mobile VAS Summit 2010 – "Taking advantage of the mobile VAS through innovative strategies, compelling content and innovative business models "
Get over the event, with a more wide which carries the communication value chain together. Enjoy and make the most of our network devoted much time drinks, meet vendorsExpand leading international knowledge of your latest business models and technology to high-level conference. featuring technology tomorrow in the exhibition co-located.
To learn more about this conference please visit:
http://www.visionshopsters.com/product/7057/2nd-Annual-Mobile-VAS-Summit-2010.html
Contact us:
Visionshopsters
Ph: 91-22-40583020
EMAILID: marketing@visionshopsters.com
Website: www.visionshopsters.com
About the Author
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