Mobile Advertising Network
FlyTxt, iad, JitterJam and other mobile ad networks
A mobile platform is the operating system that controls a mobile device – similar in principle to an operating system such as Linux or Windows that controls a desktop computer or laptop. However, they are actually a little simpler, and much more with the wireless versions of broadband and local connectivity, mobile multimedia formats, and different input methods.
3Cinteractive uses its platform, SwitchBlade, to distribute simple applications like voting and polling, and more interaction complex with live radio and TV.
Acuity offers embedded mobile advertising platform that allows delivery of targeted content – advertisements, coupons, offers, news, etc. – directly to any mobile device based on the interests of the end user and location.
Irdeto (Entriq Corporation) develops and manages pay media infrastructure for broadband, mobile, IPTV and consumers. The mediasphere company offers a pay media solution, allowing users to stream movies, music, sports or other content on multiple platforms such as broadband, mobile and IPTV. His solution provides content management mediasphere, security, trade, and tracking solutions.
Flytxt provides an integrated platform called "Neon" that combines behavioral analysis, segmentation, campaign execution, tracking ROI, performance rewards and confirmation of reward in a single automated, real-time platform. The platform runs automatically and "intelligently optimizes" the return of all impressions of marketing, while the rate limits of communication are applied automatically and centrally in the hope of increasing customer satisfaction.
Ad i is a mobile advertising platform developed by Apple for the iPhone, iPod Touch, and the line of iPad mobile devices allowing third party developers to integrate ads directly into their applications. The platform should iad compete with Google's service AdMob mobile advertising. Apple CEO Steve Jobs said that Apple will retain 40% of advertising revenue, in line with the industry standard, with other 60% for developers.
JitterJam is a platform that combines social media, e-mail and mobile marketing tools over a intelligent database communications. Through integration with Google Apps, it allows users to sign JitterJam with a Google Account or Google Apps address e-mail, connect Google Calendar to record all regular communications and delivered JitterJam leavers and promotions, and flow through e-mails a Gmail inbox with powerful database JitterJam and communication tools.
You can read more of mobile platforms at FoneGigsBlog.com
About the Author
Hello, my name is Eric Melchor, founder of FoneGigs.com - the first job board dedicated to jobs in the mobile advertising industry.
NAVTEQ at SXSW 2010 – Location based Mobile Advertising Network – Shawn Gunn
