Mobile Advertising Emarketer
eMarketer – Are Mobile Apps Changing Consumer Expectations?
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Mobile Advertising and Usage $695.00 As consumers embraced mobile technologies like never before, last year the channel began to catch up with its hype. 2009 may actually be the point when advertisers start shifting to include mobile. The Mobile Advertising and Usage report analyzes the (finally) accelerating mobile opportunities opening up for both consumers and marketers. The true turning point for the industry was the intr… |
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Mobile Music: Ads to the Rescue $695.00 It may not be what the industry wants to hear, but the mobile platform works better as a marketing and customer relationship tool than it does as a retail sales channel. The Mobile Music report analyzes an industry’s continuing struggles to find a path to profitability in the digital age. Given consumers’ reluctance to pay for music on their phones, marketers are seeking new oppo… |
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Mobile Social Networks: Marketing by Location Shows Potential $695.00 Social networking is one of the fastest-growing activities among mobile users and has become a significant driver of Internet usage on mobile devices. Yet, as impressive as the growth is, gaining a voice in the conversations taking place across mobile social networks will be challenging for marketers. Most marketers are thinking through key issues, such as internal ownership and scalability… |
