Global Mobile Advertising Market Analysis
Digital Mobile Billboards creates new opportunities
My name is Bret Pawlowski and I started, built and operated success with a group of mobile billboard companies over 12 years. At our Summit Brands aka Motion.com Trucks happy and billboards-4-Rent. Com built and operated 28 vehicles out of advertising campaigns, mobile marketing and guerrilla warfare in the U.S., Canada and South America. After 12 years in this business, it is my opinion that print static, rotating and scrolling mobile billboards are obsolete. Here's why;
1. Digital Mobile Billboard technologies have been tested and developed and are being built daily in a variety of sizes and ranges prices. (I'm talking about mobile digital billboards as an all-encompassing term to include big screens, big screens, portable screens Led all the technology and large moving display.)
- LED and other digital technologies are finally at the right price points for mobile applications. The cost per pixel for high resolution video LED fell nearly 50% over the last 3 years.
- Costs operational drivers, storage, fuel, insurance, sales, marketing and maintenance of vehicles are almost identical for devices Digital, scrolling, rotating or static billboards mobile.
- In our experience, we have spent nearly 50% of our time management, monitoring and remediation of print production.
- Custom digital building movable panels or even conversion Static and Scrolling mobile billboards LED is now a viable, affordable option. Support mechanisms are in place to help people in the business and go through the learning curve quickly, while minimizing costly mistakes.
- Advertisers realize the benefits of flexibility prices, fast shipping, and the ability to display dynamic content in multiple graphics formats such as static graphics, animations and video.
- High speed wireless technology has opened the door to applications for digital mobile content to update almost immediately and on the fly at multiple locations.
- Vast global digital networks exist today that enable advertisers and agencies to place dynamic content online on Out-Of-Home and billboards inside with a few clicks of the mouse. Mobile digital billboards have become part of this global inventory.
- In 12 years, 85% of campaigns have been incurred were less than 10 days. Customers are increasingly same "event" and "promotion" driven.
10. In 2001 45% of our business has been Interval time, working several days a week, but only a few hours per shift. Today, 85% of our business is focused slot.
11. In 12 years, 70% of customers we have worked with us sent out late or incorrect printing specifications.
12. 60% of time 3rd party delays created large format printers, printing or finishing or misuse of the quality sub-standard and / or delivery later than they promised.
13. Things have changed dramatically because of the power of the Internet and mobile technology. Billboards Digital phones are best placed to provide dynamic messaging using the existing content of TV commercials and Internet video like YouTube, the virtual elimination production of long and costly process.
14. The Internet and video have been helpful to our industry and still formidable competitors for Mobile billboards. Google, Yahoo and Bing are not only search engines, they are Advertising Agencies. Make no mistake, mobile billboards compete with television, radio, print and Internet for the dollars of the budget so that we can use current technology to deliver content to consumers.
15. Mobile Digital Billboards are creating new opportunities for enterprises with existing mobile panel of local advertisers, and brand marketing nationally and internationally.
16. Experienced consulting, manufacturing, warranty, technical support, business development, network support, content management and creative financing options are available for new digital mobile phone business display and the current owners of mobile display.
17. Static movable panels have become "common" because they are easy to do. More vehicles increased competition that continues to create downward pressure on prices and profitability.
Billboards digital and mobile JumboScreens have changed the way local businesses and national brands using mobile billboards. I say this with a high degree of confidence because we have placed ourselves at the center of the company Mobile Digital Billboard and attended the increased demand and use Strategic product. I would like to take this opportunity to clarify some points
1. We are not against the run, static or rotary / panels type trivision mobile. We still have the same use and recommend them for certain customers and certain types of campaigns.
- Even if the investment initial is larger, it is our experience with everything taken into account, Digital Mobile Billboards are most effective as a business and are actually cheaper to operate, maintain and market.
- It is our experience that Digital Billboards Mobile offers many more benefits to the advertiser that older forms of mobile billboards.
- We are not against billboards fixed location as they are essential elements of many media plans well and is working well in conjunction with digital mobile campaigns.
- We recommend that companies include mobile display several display formats in their mobile inventory. Build a mobile advertising company and sustainable industry over the next 10-15 years requires you have or have access to state of the art technology to your market.
- The success of Digital Mobile Billboards based on industry-wide participation, coherence and implementation of standardized equipment, the rate structure, processes, reporting and content management.
Understanding the Digital Opportunity
Explosion of industry-Outdoor advertising is 6 billion + dollars and the explosion of new and creative forms of media. Digital billboards appeared all over the place. Over the last ten years, more and more brand marketers are using mobile advertising and digital billboards. In 2009, facing an economic crisis global digital signage industry is growing and showing gains of up to 44% depending Digital Signage Today. Think a minute. Also take Media Planner added to the buyer to get an idea of what's happening in the world that will create demand for the right kinds of display panels digital phones.
Demand-We get a high volume of calls from across the country. Every business wants and needs of billboard advertising effective. Think about it … car dealers, developers of the house, furniture manufacturers, plastic surgeons, restaurants, nightclubs, schools … everyone wants premium space, but few companies can afford to "long term" contracts that the mobile operator display is always pressure. Let's be honest, 3-6 and 9 months, 5 to 7 days per week contracts no longer exist and are probably meaningless to most advertisers. Digital Mobile Billboards provide businesses of all types to get a billboard at affordable prices in the best locations both perfect. Billboards digital mobile network capacity and technology to fill gaps where advertisers need speed on the market, affordable pricing and timing of selection and a unique platform for connecting with an audience.
Construction Costs A Digital Mobile Billboard-If you plan to design and build your own digital mobile billboard from scratch there are many expenses you have to think. Estimate about $ 90,000 to $ 280,000 for equipment, LED power supply system, hydraulics and a controller. Estimate of about 100,000 dollars for time, travel, work, welding, shipping, parts and materials, etc..) Financing of the cab and chassis and is easily Prices range from $ 600 to $ 2000 per month. After the equipment costs you must be prepared to spend about $ 40,000 to build and maintain your marketing materials and sales. Your website, search engine optimization, brochures, business cards and media kit should reflect quality and uniqueness of your local service so you'll need access to a talented designer for web, print and creative content for digital ads. Figure another $ 25,000 to $ 50,000 per year if you want a national presence in the target marketing brand more. To construct yourself you are in the range of $ 400,000 to $ 600,000 before moving billboard digital road ready and able to serve a customer pays.
For those interested in the business, but do not want to go through the process of building a billboard Digital Mobile, joining an affiliate program could be an option. An affiliate program can offer full entry quality and cutting-edge programs that start at about $ 100 000 and go up to $ 400 000 or more. Affiliate programs offer financing options, standardized equipment, marketing programs, turnkey, sales presentations, content management services, national sales efforts, lead generation programs prospects and access to technical support. You can get information www.JumboScreenRental.com / Branches
Price Your Service-Rates range of digital mobile display based on how you want to use your business and if you use other forms of mobile advertising. We see rates between $ 2,500, $ 7,500 and even $ 15 000 per day depending on the type of equipment, on-site service, location and duration of the campaign. Depending on your location you can estimate between $ 20,000 and $ 40,000, even $ 100,000 per month from a mobile digital billboard. price announcements that can be done in the "niche" or exclusively for events. Think of a digital billboard mobile as a television station on wheels and you begin to see how the formula makes sense. A first step is to analyze the competitive market for your area.
Flexibility is essential, for all the posters that you see along the road, there are probably 1000 other companies who would like to advertise, but either can not afford it, I just want to target a specific area for a few weekends or a time of day or do not know they have better options. Digital Mobile offers advertisers Billboards the flexibility to run promotions to display on a regular basis and strategically place ads where consumers are more receptive to advertising. Conventions, concerts, malls high traffic, festivals, busy intersections and sporting events attract traffic predictability and flexibility allows advertisers to go to these places at the right time.
Building relationships-digital JumboScreens and movable panels are designed to eliminate the costs involved in production and reduce barriers to try the product. They are powerful and can be used for public service announcements like Amber Alerts and emergency broadcasts immediately, without waiting for print production. As Display mobile operators, our goal is to provide options for customers, do our part in the Community and enable our advertisers to experience results of our services. It is a good case.
Understanding technology-digital billboards mobile requires an understanding basis of some different types of technologies. Each technology has a history and important nuances as they relate to mobile billboards. I had the opportunity to create a glossary of terms for helping people understand the basics. There are many companies that manufacture or assemble LEDsigns and components, but in reality there are only a handful of people around the world who really know how to integrate technology into a mobile digital billboard for proper use. Vibration, shock and power are key issues to address in order to have someone with experience in digital mobile is essential to your success. There are few people who know how to construct a digital billboard mobile operating a successful mobile business panel and how to get advertisers. If you're really interested in exploring digital billboards mobile as a business, the timing is good because there are resources and opportunities now that were not available a year ago. We posted a glossary terms and also videos online www.DigitalMobileBillboards.com and update on a regular basis.
I am interested in mobile digital advertising company in 1987 when I worked for a company that made and sold LED displays North America and South America. At that time, technology and expenditure for outdoor mobile applications were prohibitive. Blue LED came to be developed and were very expensive and not very bright. Over the past 22 years I was fortunate to be involved in the development of LED technology for advertising and to experiment with several theories for mobile applications. My passion for creative advertising and digital billboards mobile powered my drive to create an advertising agency and form a mobile display division in 1996. Since then, we concentrated our efforts on advancing technologies and processes to digital billboards mobile industry rather as a business concept. I support manufacturing worldwide and know the best and most reliable suppliers of LCD and LED in the world. I have seen, heard and experienced enough nightmares technology to help customers and partners avoid the potholes and the dangers of foreign and domestic suppliers. If you want to share your thoughts on the mobile digital billboards, or if you need to sign your business consulting digital mobile Please send us an email to Bret@BrandsInMotion.com or call 702-835-2034 for more information.
About the Author
Eric Schmidt at Mobile World Congress
